It is crucial to understand that uniqueness alone is not enough to guarantee Adsense approval. The platform places a strong emphasis on content depth and value. That is, you need to use your experience and expertise to research and provide detailed information that only a pro would be able to come up with. Ensuring that all the websites it partners with offer meaningful and engaging experiences for users, is what it is all about. Publishers who create fresh, unique, and rare content also needs in depth analysis and can’t fail to provide substantial value to the human visitor.
The Pitfalls of Weak or Thin Content
Thin content refers to web pages or articles that lack sufficient information, substance, or originality. This is not always a bad thing, but you need to make it clear to the human exactly what they will expect when clicking a link to your website. Sometimes, it’s far more valuable to have a website show quick, straightforward instructions for beginners. And, then have further in depth links to more related content. Short articles with minimal information are not always a bad thing. Brevity can mean that the human visitor doesn’t have to spend 10 minutes to find the 1 30 second clip of information that is exactly and only what the user needs. For example, when I search online, I always try to add as many keywords as I can think of so that I don’t have to click 10 or 20 different links to find what I need. Articles that are too short may not adequately cover a topic or provide enough detail to be considered valuable.
Duplicate or scraped content is almost always a bad thing. You need to add your own new and original insights. Automatically generated content using automated tools or software, without human editorial oversight, often lacks depth and quality. This is what you need to avoid.
Doorway pages are pages designed to rank highly in search engines for specific keywords but offer little value to users once they land on the page. AdSense frowns upon thin content because it provides a poor user experience and doesn’t deliver the kind of engagement that advertisers seek. Users are more likely to bounce off a website with thin content, reducing the chances of ad impressions and clicks.
To meet AdSense’s content quality standards, publishers must prioritize depth and value in their content creation. This means going beyond simply being unique and focusing on providing comprehensive, informative, and engaging content that genuinely benefits the reader.
Here’s how you can create content that delivers depth and value. Invest time in researching your topics thoroughly. Gather information from reputable sources, analyze different perspectives, and synthesize your findings into a comprehensive and well-rounded article.
In-Depth Analysis: Don’t just scratch the surface of a topic unless it’s a new topic that very few people have researched before. If that’s the case, you are better off providing links to more in depth analysis instead of writing a long 5000 word articles that is a chore to sift through to find the one bit of new unresearched information providing detailed explanations, insights, and analysis that go beyond the obvious. Please don’t turn into Captain Obvious!
It’s almost always a good idea to offer practical concise tips, advice, or solutions that readers can apply to their own lives or businesses right away without further research. Use storytelling techniques to make your content more relatable and memorable. Share personal anecdotes, case studies, or real-world examples to illustrate your point. Incorporate images, infographics, and videos to break up text and enhance the visual appeal of your content. While you should always strive for accuracy and credibility, don’t be afraid to inject your own unique perspective and voice into your writing. This will help your content stand out from the crowd. Sometimes, I will Google something and there will be a link straight to the one short piece of info that I need and that is far more valuable than having to watch a 30 minute video from Captain Obvious and Captain Unorignal. Sadly, publishers often waste their time and efforts writing about something that has already been written about 100 times or more. On behalf of human prosperity and evolutionary progress, please don’t do that.
By focusing on creating content that is not only unique but also comprehensive, informative, and engaging, you can increase your chances of getting approved by AdSense and attracting a loyal audience that values your contributions. Remember, quality trumps quantity when it comes to AdSense approval.