eBay Partner"Understanding the Basics of eBay Affiliate Program"

"Understanding the Basics of eBay Affiliate Program"

eBay is a widely recognized online marketplace, providing myriad ways for individuals and businesses to make money. One of these ways is through the eBay Partner Network, also known as eBay’s affiliate program. This program enables anyone owning a website, blog, social media channel, or any online platform, to earn money by promoting eBay’s products.

Overview of eBay Affiliate Program

The eBay Affiliate program, commonly known as the eBay Partner Network (EPN), allows affiliates/ partners to promote eBay listings and earn commissions when those promotions result in a transaction. Affiliates of eBay exhibit product links to eBay on their online platform. When a user clicks on these links and makes a purchase or places a bid on eBay, the affiliate receives a commission.

This commission is a portion of eBay’s revenue from the sale. The exact amount varies depending on the product category and other factors. It offers a potentially lucrative opportunity to monetize your online presence by promoting a trusted and well-known eCommerce platform.

How to Get Started?

Setting up your account with EPN is straightforward, and there’s no fee to join. Here is a simplified process:

  1. Visit the eBay Partner Network website and click on “Join Now” to start the application process.
  2. Provide the necessary information about your business including, your name, contact information, business details, your channels through which you will promote and more.
  3. eBay reviews your application and after approval, you’re an official eBay partner. You can then access your EPN account, select products you wish to promote, create links for them and start publishing on your platform.

The Earning Potential

With EPN, there is no cap on earnings. It all depends on how effectively you advertise eBay products, and how willing your audience is to click and subsequently purchase. eBay offers a competitive rate card, and affiliates can earn between 50%-70% of eBay’s revenue depending on the product categories they promote.

How Does eBay’s Affiliate Tracking Work?

eBay uses cookies to track user activity. When a visitor clicks from your site or channel to eBay, a cookie is set on their browser. This cookie contains your unique affiliate ID, and this is how eBay recognizes that a user has been referred by you. The duration of these cookies is 24 hours for “Buy It Now” items and 10 days for auction items.

eBay’s Tools for Affiliates

eBay provides several tools to facilitate its affiliates. The “Creatives Gallery” offers pre-designed banners and buttons in different sizes which you can use on your site. The “Link Generator” allows you to create custom affiliate links to specific eBay pages, items, or searches. Moreover, the “Smart Share” tool allows you to create affiliate links directly from the eBay site while browsing.


The eBay affiliate program is a legitimate and potentially profitable channel to monetize your online presence. It’s free to join, has a comprehensive set of promotional tools, and leverages the popularity of a global eCommerce platform. However, like any affiliate marketing venture, your success will largely depend on your promotional strategy and audience engagement.


  1. Is it free to join the eBay Affiliate Program?

    Yes, it is absolutely free to join the eBay Affiliate Program.

  2. How do you become an eBay affiliate?

    You become an eBay affiliate by applying through the eBay Partner Network website and getting approved.

  3. How are eBay affiliates paid?

    eBay affiliates are paid on a monthly basis via direct deposit or PayPal, given that a minimum payment threshold of $10 is met.

  4. How does eBay track sales made through affiliate links?

    eBay uses cookies to track sales. When a user clicks on your affiliate link and makes a purchase on eBay, the cookie informs eBay to attribute the sale to you.

  5. Are there any restrictions on promoting eBay products?

    Yes, there are certain rules and guidelines you must comply with as an eBay affiliate. For example, you cannot promote adult-only items, firearms, alcohol, and other restricted products.

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